We have developed a checklist of five key elements designed to help ensure minors’ social media experience is free from alcohol ads.
The five elements are:
…stopping those under the legal drinking age from accessing alcohol-related sites or profiles;
2. Forwarding advice notice
…reminding users not to share alcohol ads with anyone under the legal drinking age;
3. User generated content policy
…reminding users not to post anything which condones irresponsible or excessive drinking;
…a requirement for advertisers to have an official badge on alcohol brand social media profiles so users know these are advertiser-owned pages (and therefore commercial) and not user generated content; and
5. Responsible drinking message
…a requirement for advertisers to include a message such as “Don’t drink and drive” in all marketing communications, in line with industry best practice.