Responsible Marketing Pact

against minors’ exposure to alcohol beverage marketing



The Responsible Marketing Pact was founded and is led by the World Federation of Advertisers (WFA).

The goal is to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors and strive to ensure minors’ social media experience is free from alcohol ads.

The RMP has been in force since 2015 and is monitored every year by independent third parties.

For more information on the Responsible Marketing Pact,
please contact 
Julia Quintella at