Of course, this isn’t the beginning. As an industry, we have been communicating responsibly for decades and this new set of commitments, is the next step in our journey.
The Responsible Marketing Pact was designed to be flexible and constantly adjust to new technologies, new marketing practices, and new cultural habits.
This platform is yours. Feel free to comment, to make recommendations, to share your views and experience. As from all these we draw our lessons and improve.
Follow how we deliver!
Don’t take our word for it. Our implementation of the RMP will be monitored by independent third parties every year. Results will be publicly available on this platform.
Don’t hesitate to take a look at them and challenge us where you think we can do better.