what is rmp2

  • What is the RMP – a commitment

    What is the RMP?

    A commitment to the societies we live in

    The Responsible Marketing Pact is a new programme which unites global leaders in the alcohol sector around concrete actions to limit minors’ access to and interaction with our brand communications across all media, while avoiding primary appeal to them.

    RMP in a nutshell? Watch the video!


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