How it works

How it works

Three areas, one goal

Advertising placement

In order to limit minor’ exposure to our advertising across all media, we use common controls to ensure that our ads are only placed in media which audience is composed of at least 70% adults over the Legal Drinking Age.

How It Works

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No primary appeal to minors

In order to ensure we don’t primarily appeal to minors, we compiled a list of over 50 creative features that we’ll never represent in our ads.

Social media

We use a Standard Alcohol Profile on main social networks composed of safeguards to limit minors’ access to our brand communications.